Italian Exhibition Group (IEG) proudly announces its victory in the UFI Digital Innovation Award 2025, a highly prestigious international honor bestowed by UFI – The Global Association of the Exhibition Industry. With a robust membership of 900 entities from the worldwide exhibition system, UFI annually acknowledges pioneering projects across various categories, including human resources, marketing, sustainable development, and crucially, digital innovation.
Recognizing Excellence in Digital Transformation
The 2025 UFI Digital Innovation Award focused on the theme “Driving Change through Digital Innovation.” This theme sought to identify and commend innovative strategies that effectively utilize technology to create measurable impacts on the performance of trade shows and the organizations behind them. Italian Exhibition Group distinguished itself among global competitors with its “All-in-one Ecosystem” nomination, which profoundly impressed the judges with its comprehensive and forward-thinking approach.
IEG’s Vision: Creating Smart, Connected Experiences
Corrado Peraboni, CEO of Italian Exhibition Group, expressed his profound satisfaction with this significant achievement. “Winning the UFI Digital Innovation Award significantly acknowledges Italian Exhibition Group’s commitment to serving our communities,” stated Peraboni. He further emphasized the strategic importance of this recognition: “This achievement strengthens our determination to create increasingly smart and connected experiences for our customers and stakeholders, in line with our mission: to be a Community Catalyst.” This statement highlights IEG’s unwavering dedication to innovation and its role in fostering dynamic connections within the industry.
The Power of the “All-in-one Ecosystem”
The award-winning integrated technology ecosystem was meticulously developed by IEG’s Innovation area, under the leadership of Simone Zaccherini. This system was lauded as the most advanced proposal for its remarkable ability to radically transform the entire trade show experience. Its core strength lies in the seamless integration of artificial intelligence (AI), automation, and unified data management. The primary objective of this sophisticated system is to streamline interactions between exhibitors, visitors, and organizers at every stage.
From the initial registration process to post-event content consumption, the “All-in-one Ecosystem” ensures a fluid and intuitive user journey. This is facilitated through a cutting-edge new mobile application and a robust omnichannel platform, guaranteeing continuity of experience across all touchpoints. Furthermore, the strategic adoption of AI within the ecosystem enables highly personalized user itineraries, significantly enhancing engagement and the overall effectiveness of services provided. This integrated approach has a substantial and positive impact on the performance and success of IEG’s exhibitions.
Global Recognition in Hong Kong
The official ceremony for the UFI Awards 2025 winners will take place at the 92nd UFI Global Congress. This prestigious event is scheduled for November in Hong Kong SAR, where Italian Exhibition Group will be formally honored for its groundbreaking contributions to digital innovation within the global exhibition industry.
