In an era defined by volatile energy markets and escalating sustainability imperatives, Italian Exhibition Group (IEG) is set to host the second edition of KEY CHOICE – Unlock the Future of PPAs. This pivotal B2B event, a crucial component of KEY – The Energy Transition Expo, will convene on Tuesday, March 4th, at the Palacongressi Conference Centre in Rimini. Organized in collaboration with Elemens and with the support of SolarPlaza, KEY CHOICE aims to empower energy-intensive companies with the knowledge and connections necessary to leverage Power Purchase Agreements (PPAs) as a strategic tool. As energy costs continue their upward trajectory, businesses are increasingly recognizing PPAs as a means to achieve cost control, mitigate risks, and enhance their environmental stewardship by decoupling from fluctuating gas prices.
2025: A Landmark Year for Renewable Energy and Corporate PPAs in Italy
The year 2025 is poised to be transformative for Italy’s renewable energy sector, marked by the implementation of Energy Release and the initiation of auctions under the RES X decree. Reflecting this momentum, the Corporate PPA segment in Italy experienced a record-breaking year in 2024. According to Elemens, approximately 60% of the total new capacity contracted through PPAs, amounting to roughly 1 GW, was attributed to corporate agreements. This surge underscores the growing acceptance of PPAs as a viable and effective strategy for businesses to manage their energy expenditures and advance their sustainability objectives.
KEY CHOICE: A Platform for Knowledge, Networking, and Strategic Partnerships
KEY CHOICE transcends the conventional exhibition format, serving as a dynamic hub for knowledge exchange and professional networking. As Alessandra Astolfi, Global Exhibition Director of IEG’s Green & Technology division, asserts, KEY is designed to provide companies and professionals with a comprehensive understanding of the tools and technologies available to optimize energy consumption, reduce environmental impact, and effectively manage costs. The event, running from 10:00 AM to 6:00 PM, features a dual-structured program. The morning session (10:00 AM – 1:00 PM) will prioritize business networking and B2B meetings, facilitating direct interaction among stakeholders. The afternoon session (2:00 PM – 6:00 PM) will consist of a two-part conference, featuring expert-led discussions on market trends, regulatory developments, and the financial mechanisms that underpin PPAs.
Facilitating Direct Engagement Between Energy Suppliers and Energy-Intensive Companies
Christian Previati, KEY Exhibition Manager, emphasizes the event’s role in bridging the gap between energy producers and consumers. KEY CHOICE is strategically designed to engage not only energy-intensive industries but also renewable energy producers, traders, electricity system operators, and financial institutions. The event aims to create a robust matchmaking platform for PPA agreements, which are considered instrumental in reducing energy bills and promoting corporate sustainability through renewable energy sourcing.
Deep Dive into Key Topics and Market Insights
The afternoon conference will feature insights from leading experts, including analysts, corporate consumers, financial institutions, legal and tax advisors, and policymakers. Key topics will include the evolving role of PPAs in ensuring energy price stability amid geopolitical uncertainties, the impact of new public guarantees in supporting PPA growth, the financing criteria applied by banks and financial institutions to PPA-backed projects, strategies for drafting and structuring PPA contracts, and the integration of PPAs into the procurement strategies of data centers to support sustainable growth. Andrea Marchisio, Partner at Elemens, underscores the critical role of PPAs in providing energy price predictability in the current volatile market, highlighting their ability to shield companies from fluctuating prices while contributing to the clean energy transition.
Invitation to Participate and Media Engagement
For comprehensive details regarding KEY CHOICE – Unlock the Future of PPAs, including the event schedule and registration information, please visit www.key-expo.com/key-choice-eng. Journalists are warmly invited to attend the conference session at 2:00 PM at Rimini’s Palacongressi. IEG, through KEY CHOICE, reinforces its dedication to supporting businesses in their energy transition journey, offering a strategic platform to explore innovative solutions, forge new partnerships, and shape the future of corporate energy procurement.
